Wednesday, May 09, 2007

reason #603 for Why I Love Mac

shhhhh.... my mac is sleeping. know how i know? cos the snooze light is softly pulsing.

my mac is snoring.

<3     <3     <3

and here's why my happiness is good for business, and why Inscrutable Chinese Man is shooting himself in the foot every time he allocates another crappy e-machine POS:

In multiple studies, Isen, a professor of psychology and S. C. Johnson Professor of Marketing at Cornell University, made subjects feel happy through a number of means, including gifts of candy and words or pictures with pleasant associations. The subjects were then asked to perform tasks that measure creativity; over the course of 20 years, Isen and her colleagues regularly found that subjects exhibited much more creativity when they were in a good mood.

And conversely, Norman says, when you're in a bad mood, when you're tense, you tend to be less creative--and less patient with the tools you're using. "Someone in a positive mood," Norman says, "faced with something that doesn't work, might say, 'Oh, I'll get around it.' But someone in a negative mood will get frustrated and have a 'Damn it' moment." That's where design comes in. "Studies tie attractive design to positive attitude," he says.

read more about the beauty of apple here:
The Secret of Apple Design
The inside (sort of) story of why Apple's industrial-design machine has been so successful.


fatmammycat said...

Good lord! You are a total smitten kitten, so smitten you're smocked.

finn said...

passed out in my foodbowl so i am.

addon said...

Why does it always need "a professor of psychology and S. C. Johnson Professor of Marketing at Cornell University" to tell us the bleeding obvious??

"Brunner estimates that today Apple spends 15 to 20 percent of its industrial-design time on concept" - well, that's illuminating ... I always used to spend an inordinate amount of time thinking about a task and the easiest way of doing things (being real lazy) and it always paid off. I could quote you chapter and verse why this is so, but that would undermine my first statement and we can't have that. Start with Jim Highsmith, whom I met in Salt Lake City 6 years ago ..