MyCo's state of the union
my company's just completed a 6-mo branding initiative. here are the results thus far.
what we DO have
- new lighting fix-chures in the stairwell
- a new security system outside. we have been Badged.
- a 4x4 area of new tile in the entryway
- a tiled floor in the elevator
- a new name
- a new logo
- a new Identity
- an updated website
at 3 o'clock, when we've all got sweat dripping down our crevasses, i like to think well, at least our elevator floor looks nice.
2 comments:
That kind of really bites. It is right up there with one crowd I worked for who spent a fortune on security cameras and video but wouldn't replace the £10 lock on the security shutter. naturally it was broken by a fellow with a room temperature IQ and a crowbar. He then made off with 8 grand's worth of electrical equipment.
I laughed.
Hon, that's why I work for myself.
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