pop quiz!!

here's a pop quiz: can you identify global brands (like Gap, Starbucks, Microsoft) by the tag clouds associated with them?

what would you guess??
see, you are good at this.

noah brier's Brand Tags project is based on the theory that if you ask enough people to define a brand in a word or phrase, and then make a tag cloud out of the results, you'll end up with a picture of what the brand represents. [click each thumbnail for the full view.]

hmm, i wonder...

getting harder...


well, did you get them all right?